HANG TAG

Hangtags are the labels attached to clothing that usually contain the basic information about the item. Size, price, brand… all this can be found on the hangtag. But what is now becoming more prevalent in the industry is the practice of using hangtags as another weapon in the battlefield of marketing.

Although many people think they are just there to tell the customer how much the item costs, hang tags are a branding opportunity that is often overlooked in the retail industry. Not only are they important for the end-user, but they can support brand identity and increase awareness.

From what a hang tag means to the consumer to the different finishes available to further your branding, learn about the importance of the underestimated hang tag.

Hang tags are beneficial for the details that are important to a customer such as sizing, pricing, and brand. But they are so much more than that in today’s bustling retail industry. Here’s just some of the information you could include:

• Care information - Advises the customer on how to wash their garment and makes your brand feel more credible.
• Material details - This is especially important to environmentally conscious shoppers who want to shop sustainably.
• Unique selling points - Differentiate your garment from the rest and flaunt its best attributes.

A high-quality branded swing tag ensures the customer that the product is of the same standard and adds to its credibility. Also, it gives you the space to demonstrate why they should choose your garment over any other brand.

Whether you’re showcasing the standout features that are a major selling point for the garment or including important material information, customers will resonate with this and take notice that the design includes these details that are often neglected. Connecting with consumers has never been more important.