BRIGHTENING SERUM

• Brightening serums, also known as lightening serums, are a little misunderstood since they’re often confused to be skin whitening products simply because of the wording in their names. Today, let’s break down what brightening serum does and what you can expect from the best brightening serums.

A brightening serum is just that: a type of serum used to either brighten your skin in general by helping to improve the appearance of dullness, or to target specific dark spots. At their core, brightening serums are a type of “skin brightener”, which is a catchall term for all kinds of skin lightening (not whitening) products.

All skin brighteners, including face serums, are products aiming to help with various forms of uneven skin tone through some extent of lightening. 

A lot of brightening serums also incorporate moisturizing and hydrating ingredients like glycerin to help improve overall skin health and further boost the long list of benefits that the best brightening serums have to offer. 

Brightening serums are "thin" skin brighteners and are ideal for oil-prone skin types. They're typically quite easy to rub into the skin and can be absorbed quickly, as well. Depending on the exact brightening serum, you may experience additional benefits, which we'll get into below.

First and foremost, brightening serum can, of course, brighten your skin. The way it does this will vary from product to product.

For instance, some brightening serums can make your skin a little more vibrant by directly inhibiting melanin production or by targeting inflamed spots, while other brightening serums may increase cell turnover rate – in other words, they make your skin replace dead skin cells with new, younger, and more radiant skin cells more often. This also results in younger-looking skin across the board. 

For this reason, even younger folks may desire to use a brightening serum for anti-aging support even if they don't already have apparent signs of aging like fine lines or dark spots. Aging spots are one of the number one reasons to consider using a brightening serum.